Regal Springs North America Launches Tilapia Range Supported by New Sustainability Program
Miramar, Florida, March 4th, 2019
Regal Springs North America has launched the US and Canada’s first Naturally Better Tilapia range supported by Regal Springs WE CARE – the world’s first totally integrated sustainability program for Tilapia.
“Welcome to Regal Springs Naturally Better Tilapia, fish of the highest quality produced with
a respect for the environment, community and consumer” says Dennis Roberts, Executive
Vice President of Regal Springs North America.
Since coming under new ownership, Regal Springs Group has been engaged in a global
transformation program. After nearly two years in development, Regal Springs North
America announces the launch of the first Naturally Better Tilapia range available across the
US and Canada that is now underpinned by a totally new Integrated Sustainability Program
called Regal Springs WE CARE.
Regal Springs Group has invested over USD$3m in developing Regal Springs WE CARE. It is the
world’s first globally Integrated Sustainability Program for Tilapia, with the primary objective in
the first phase to consistently produce Regal Springs Naturally Better Tilapia whatever the
country of origin from across any of the company’s worldwide operations.
Dennis Roberts adds; “A terrific amount of work has been going on in the background, from
recruiting new experts and managers, to developing our vision about what standards we will
maintain across all our global operations to deliver our new Naturally Better Tilapia.
And the wonderful thing about Regal Springs WE CARE, is that the whole business is united
behind the values and the program’s ambition because it captures how Regal Springs
colleagues behave towards each other and within the many operations and communities
the business supports. All our care, passion and commitment go into producing Regal Springs
Naturally Better Tilapia.”
Keith Kandt Marketing Director, Regal Springs, North America enthusiastically says:
“We have been extensively gathering consumer responses for our Naturally Better Tilapia and
whatever part of the nation the consumer has come from, the product consistently scores on
superiority for taste and texture. We are very excited about the eating quality of Regal
Springs Naturally Better Tilapia. We can say with real confidence that it can be used with any
cooking method because it has an extraordinary firm and succulent texture that very few fish
Keith adds; “Our customers and consumers can be confident in the knowledge that Regal
Springs Naturally Better Tilapia is nutritious, low in fat, low in calories and contains absolutely
no antibiotics, no additives, no preservatives and no chemicals that boost water content.
When you buy and eat Regal Springs Naturally Better Tilapia – you are simply eating fish that
is pure and natural.”
Regal Springs WE CARE Integrated Sustainability program has been designed to build on the
30-years of heritage the business has in pioneering Responsible Tilapia Aquaculture and
supporting communities. Regal Springs WE CARE program is now embedded within all
country production sites and has an annual set of environmental and social targets for all
operations from egg to plate that the business is programmed to achieve by 2023.
The aim for Regal Springs WE CARE is to ensure that the business keeps its Naturally Better
Tilapia at the forefront of being the highest quality and most sustainably produced Tilapia
available in the world.
For further information, please contact:
Peter Hajipieris – Responsibility & External Affairs
Tel: +44 7786 703 230